Published by DAN MCCARTHY Posted 22, 2015 Filed Under: LIFESTYLE april

Whenever Robyn Exton attempted to produce HER, a social platform and dating app built by females for homosexual and bi-curious ladies, she noticed that almost all (if you don’t all) associated with present internet dating sites in presence for either straight or gay individuals were mainly made with guys at heart.

HER creator and CEO Robyn Exton. Image via Twitter.

“ we thought it absolutely was nobody that is ridicous yet create a dating application that has been created by and designed for homosexual or bi-curious ladies,” she claims. “That’s how all of it sorts of started.”

HER had been initially launched as a pure play lesbian dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, yet still wished to be held through to that which was occurring inside their particular scenes. Therefore after tweaks and re-branding (Exton’s back ground is with in brand consting), and launches when you look at the UK, Los Angeles, bay area, and new york, HER formally established in Boston this weekend that is past. In accordance with Exton the Hub had been a choice that is logical as Boston ended up being one of several top towns regarly required.

“Our girls don’t hook up for average of 10 times, therefore there’s a considerably longer time when they have to be chatting to every other,” she states. “once you simply have actually a photo of a face you have got absolutely nothing to speak about, so our pages utilize content and local occasions to assist girls fulfill one another and talk.”

Exton adds having a laugh: “It’s got most of the lesbians, and precisely what links the lesbian community online.”

As soon as users download the software, pages are presented one at any given time. But alternatively of only a profile image and a swipe-left or swipe-right program, the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, individual information, and community social activities “pinned” to a profile. When users “like” each other, communications may be delivered, and dialogues can begin. Also, the primary web site has a weblog having a spread of lesbian lifestyle content that’s a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In metropolitan areas where HER is real time and boasting a working community of users (she remains mum on individual figures), Exton says the reaction happens to be exceptionally good from the LGBTQ community.

“I adore that girls show up and say, if I was gay or straight‘ I had no idea. I had been simply interested. And today I’ve met a girl whom I’m dating, and we nevertheless don’t determine if I’m homosexual or straight but at the least there’s community where i will do this and get me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or the pet they met up.”

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